Winning Digital Innovators know that…
Strategy creates competitive advantage
People and a culture of innovation sustains it
Technology is the means by which it is delivered
There are 3 types of organisations in an increasingly technologically driven world.
What type of organisation do you lead?
Ignore industry transformation & technology driven change until their revenues or relevance are challenged.
Organisations ‘Doing Digital’
Strive to have good internal systems & digital communications. “Digital” is typically left to IT & marketing.
Winning organisations achieve competitive advantage through a programme of technology-driven change & innovation.
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